Projects | In Progress

Hermanus Red Cross

Six-Month Promotion & Community Engagement Proposal

1. Purpose

Hermanus Red Cross has been serving the Hermanus and Overstrand community since 1957. Its activities include welfare and feeding-scheme support, disaster management assistance, first-aid services and training, home-based care training, medical equipment loans and community projects. Much of this work happens quietly, with the result that many residents may recognise the Red Cross name without understanding what the local Hermanus branch actually does. The purpose of this promotion plan is therefore to:

  • Increase awareness of the work carried out by Hermanus Red Cross.
  • Put people and stories behind the organisation.
  • Create a stronger connection between Red Cross and the wider Overstrand community.
  • Build a database/community of supporters.
  • Attract new volunteers.
  • Promote first-aid and home-based care training.
  • Generate donations of money, food and goods when required.
  • Create a simple communication structure that can continue to operate without requiring specialist marketing skills.
  • Give Red Cross an effective way to communicate urgent needs during disasters or community emergencies.

The strategy is deliberately simple: one strong social-media post per week, one monthly supporter update, and additional communication only when there is something meaningful to say.